001Grounding types

Every department gets
a schema for its truth.

A grounding type defines how a department's knowledge is structured into queryable canon — its required sections, its retrieval contract, its governance rules. Message House is the wedge. Engineering Spec and Policy Shield are the proof that MsgStack is an organizational canon layer, not a marketing tool.

message_houseACTIVE ✦

Message House

Product Marketing

Brand pillars, proof points, personas, and objection handlers. Sales and marketing agents query the house directly — every generated claim cites an approved entry.

engineering_specPLANNED · v1.0

Engineering Spec

Engineering

API constraints, system SLAs, versioning policy, deprecation notices. Keeps developer copilots aligned with real specs — not hallucinated rate limits.

policy_shieldPLANNED · v1.0

Policy Shield

Legal & Compliance

Legal disclaimers, privacy rules, compliance assertions, pre-approved responses. AI tools retrieve legal language verbatim — no paraphrasing, ever.

002The flagship — Message House

The house has a spec.

Every Message House domain is scored 0–100 against the specification. The completeness score drives the missing-sections view and AI-fill prompts — a house that scores low tells its owner exactly what truth is still undocumented.

Upload a positioning doc, deck, or PDF and the ingestion pipeline extracts, structures, and indexes it against this schema — flagging conflicts with existing canon before anything commits.

The canon model ✦
SCHEMA — message_houseSCORED 0–100
SummaryREQUIRED2–3 sentence overview of the domain's product or service
Target AudienceREQUIREDTarget buyer and user roles
PositioningREQUIREDCore statement of what the domain targets and why it matters
TaglineREQUIRED≤7 word punchy headline
DifferentiationREQUIREDKey differentiators
Canon EntriesREQUIREDMin 8 — headlines, benefits, use cases, proof points, objections
PersonasREQUIREDMin 1 — buyer/user personas with triggers and objections
Brand PersonalityOPTIONALTone, voice, word choices
Canon PillarsOPTIONALStrategic theme groupings for entries
Know Your MarketOPTIONALResearch pre-section — vision, before/after, competition
003The full registry

Where the canon layer goes next.

Each type maps to a dynamic schema in v1.0+. Statuses below are honest — this registry mirrors the product spec, not a wishlist.

TypeStatus
message_houseACTIVE ✦
engineering_specPLANNED · v1.0
policy_shieldPLANNED · v1.0
brand_guideBACKLOG
competitive_briefBACKLOG
corp_narrativeBACKLOG
persona_libraryBACKLOG